Social Media Marketing

All levels
4 sections
24 topics
Duration: 8 weeks

N60000

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What you'll learn

In this course, you'll learn:

  • How to create and implement a social media strategy that aligns with your business goals.
  • How to build and engage with your audience on platforms like Facebook, Twitter, LinkedIn, and Instagram.
  • How to create and share engaging content, and how to track and measure the performance of your social media campaigns.
  • About paid social media advertising and how to use it to reach your target audience.

Course content

  • Introduction to Social Media Platforms
  • Different Social Media platforms and uses.
  • How to create a social media strategy.
  • The benefits of using social media for business.
  • Common mistakes to avoid when using social media.
  • How to engage with your audience on social media.

  • Developing a Social Media Strategy.
  • Understanding your target audience and their needs.
  • Defining your goals and objectives for social media.
  • Selecting the right social media platforms for your strategy.
  • Creating a content calendar and publishing schedule.
  • Measuring and analyzing your results to optimize your strategy.

  • Social Media Advertising and Analytics.
  • The different types of social media ads and how to use them.
  • How to set up and optimize your social media ads.
  • The basics of social media analytics and metrics.
  • How to use social media analytics to improve your campaigns.
  • The importance of a/b testing and split testing.

  • Social Media Community Management
  • The role of a community manager and their responsibilities.
  • Creating and nurturing an online community.
  • Community engagement best practices.
  • Measuring and reporting on community metrics.
  • Dealing with negative feedback and social media crises.

Requirements

You’ll need access to a computer with a reliable internet connection. You also need access to social media management tools like Hootsuite or Buffer. And lastly, you need a smartphone or tablet to be able to use social media on the go. A good smartphone camera is also a plus for capturing and sharing photos and videos on social media.

Description

This is the process of using social media platforms to promote and sell products or services. The goal is to build brand awareness, drive website traffic, and increase sales. Social media marketers use a variety of strategies, including content creation, influencer marketing, paid social media ads, and social listening. They also use analytics to measure the success of their campaigns and make adjustments as needed.

Who this course is for:

This course is ideal for anyone who wants to learn how to use social media to promote their business or personal brand. This includes business owners, entrepreneurs, social media managers, marketing professionals, and anyone who wants to improve their social media skills. It's also a good fit for anyone who wants to start a career in social media marketing.