Search Engine Optimization (SEO) for Beginners

Beginner
5 sections
49 topics
Duration: 6 weeks

N60000

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What you'll learn

This course will equip you with the fundamental knowledge and practical skills to optimize your website for search engines, improve organic traffic, and increase online visibility.

Course content

  • Understanding the basics of search engines:
  • How search engines work (crawling, indexing, ranking)
  • Search engine algorithms and ranking factors
  • The importance of SEO:
  • Benefits of high search engine rankings
  • Impact of SEO on website traffic and brand awareness
  • SEO vs. SEM:
  • Differentiating between search engine optimization and search engine marketing (paid advertising)

  • The foundation of SEO:
  • Identifying relevant keywords that your target audience is searching for
  • Understanding keyword search volume and competition
  • Keyword research tools and techniques:
  • Utilizing free and paid keyword research tools
  • Long-tail keywords vs. short-tail keywords
  • Keyword intent:
  • Understanding the user's search intent behind specific keywords

  • Optimizing your website content:
  • Crafting high-quality content targeted towards your chosen keywords
  • Title tags, meta descriptions, and header tags optimization
  • Content structure and internal linking
  • Technical SEO:
  • Website speed and user experience (UX) optimization
  • Mobile-friendliness and website responsiveness
  • Ensuring proper website structure and navigation
  • Image optimization:
  • Using relevant file names and alt text for images

  • The importance of backlinks:
  • Earning links from high-quality websites to increase website authority
  • Different types of backlinks and link-building strategies
  • Building relationships with other websites:
  • Guest blogging, broken link building, and other outreach techniques
  • Avoiding harmful link-building practices
  • Local SEO (optional):
  • Optimizing your website for local search results
  • Google My Business listing and local citations
  • Module 5: SEO Tools and Analytics
  • Utilizing SEO tools for research and analysis:
  • Keyword research tools, backlink checkers, and website analysis tools
  • Tracking and measuring SEO performance:
  • Monitoring website traffic, organic search rankings, and conversions
  • Using Google Search Console and other analytics tools
  • Staying current with SEO trends and updates:
  • Adapting your strategy and tactics to algorithm changes and evolving best practices

  • Structured data and schema markup:
  • Providing search engines with additional information about your website content
  • Technical SEO audits and website optimization:
  • Identifying and addressing technical issues impacting website SEO
  • International SEO (optional):
  • Optimizing your website for global audiences and multilingual searches

Requirements


Description

This course will equip you with the fundamental knowledge and practical skills to optimize your website for search engines, improve organic traffic, and increase online visibility.

Who this course is for: