Search Engine Optimisation

All levels
4 sections
24 topics
Duration: 8 weeks

N55000

Talk to us

What you'll learn

 This course will teach you:

  • How to optimize your website for search engines like Google.
  • About the fundamentals of SEO, including keyword research, on-page optimization, and link building.
  • About technical SEO, which includes optimizing your site's structure, speed, and mobile experience.
  • About local SEO, which is important for businesses that want to attract local customers.
  • About Google's algorithms and how to stay up-to-date with the latest changes.

Course content

  • Search Engine Optimization (SEO) Basics.
  • Understanding the basics of how search engines work.
  • The difference between on-page SEO and off-page SEO.
  • How to perform keyword research.
  • The basics of technical SEO.
  • How to track and measure SEO success.

  • Introduction to Google Analytics.
  • What is Google Analytics and how it works.
  • Creating a Google Analytics account.
  • Configuring Google Analytics settings.
  • Installing the Google Analytics tracking code.
  • The different types of reports in Google Analytics.

  • Measuring and Analyzing Website Traffic.
  • Measuring website traffic with Google Analytics.
  • Understanding the different types of website traffic.
  • Analyzing website traffic with reports and dashboards.
  • Using Google Analytics to track conversions.
  • How to use Google Analytics to identify areas for improvement.

  • Interpreting Marketing Data to Make Informed Decisions.
  • The basics of data analysis and interpretation.
  • How to identify patterns and trends in data.
  • Using data to make decisions and set goals.
  • Analyzing data to identify opportunities and challenges.
  • Creating data-driven marketing strategies.

Requirements

You’ll need to have some basic computer skills and be able to use a web browser. You'll also need to have your own website or access to a test site where you can practice your new skills. Some courses may also require you to have a Google account so you can use Google's tools for SEO. And while not required, it's helpful to have some basic knowledge of HTML and CSS.

Description

SEO (search engine optimization) is the process of improving a website's ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (unpaid) traffic to a website by making it more visible and relevant to search engines like Google. This is done through a variety of techniques, including keyword research, on-page optimization, and link building. By improving your SEO, you can increase the visibility of your website and attract more visitors.

Who this course is for:

This course is suitable for anyone who wants to learn how to optimize their website for search engines. This includes business owners, marketing professionals, website developers, and bloggers. It's also a great course for anyone who wants to start a career in SEO or digital marketing. With a basic understanding of SEO, you can help your business or clients reach their target audience and grow their online presence.