Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

All levels
3 sections
19 topics
Duration: 6 weeks

N45000

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What you'll learn

In this course, you'll learn:

  • How to use search engines to drive traffic to your website.
  • How to create and manage pay-per-click (PPC) campaigns.
  • How to set up conversion tracking.
  • How to analyze the results of your campaigns.
  • About optimizing your website for search engines, including keyword research and on-page optimization.
  • How to use Google Ads, Bing Ads, and other platforms to generate leads and sales.

Course content

  • Understanding Search Engine Marketing.
  • The basics of search engine optimization (SEO) and pay-per-click (PPC) advertising.
  • The different types of SEM campaigns and their benefits.
  • Keyword research and how to optimize your website for search engines.
  • Setting up and optimizing PPC campaigns on Google Ads and other platforms.
  • Measuring the success of your SEM campaigns and making data-driven decisions.

  • Google Ads and Bing Ads Campaigns.
  • Setting up campaigns on Google Ads and Bing Ads.
  • Understanding the different types of campaigns available on each platform.
  • Setting campaign goals and budgets.
  • Creating effective ad copy, headlines, and descriptions.
  • Choosing the right ad extensions and ad formats.
  • Using targeting and bidding strategies to optimize your campaigns.

  • Keyword Research and Ad Copywriting.
  • Keyword research methods and tools.
  • Understanding search intent and long-tail keywords.
  • Writing compelling ad copy that drives conversions.
  • Testing different ad copy variations to improve performance.
  • Incorporating keywords into your ad copy in a natural way.

Requirements

You'll need a computer with internet access, and ideally, you'll have access to Google Ads, Bing Ads, and other PPC platforms. You'll also need a Google Analytics account, which is free to set up. Finally, it's helpful to have a website that you can use to test your PPC campaigns.

Description

These are two related but distinct concepts. SEM refers to the process of driving traffic to your website through search engines, while PPC refers to the process of paying for ad placement on search engines and other platforms. In an SEM and PPC course, you'll learn how to use both of these strategies to generate leads and sales for your business. You'll also learn how to track the results of your campaigns and make adjustments to improve performance.

Who this course is for:

This course is ideal for anyone who wants to generate traffic and leads through search engines. This includes small business owners, marketing professionals, and digital marketers. It's also a good fit for anyone who wants to learn how to make money online, whether it's through their own business or by working for a company. It's a great way to learn about online marketing and how to be successful in this competitive field.