Introduction to Digital Marketing

Beginner
4 sections
27 topics
Duration: 8 weeks

N65000

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What you'll learn

In this course, you’ll learn:

  1. How the digital landscape has changed and how it impacts marketing.
  2. The different types of digital marketing channels and how to leverage them.
  3. The importance of data-driven decision-making in digital marketing.
  4. How to track and measure your digital marketing campaigns.

Course content

  • What is Digital Marketing
  • Inbound and Outbound Marketing
  • Inbound marketing and its relationship to content marketing, SEO, social media, and email marketing
  • Outbound marketing and its relationship to paid ads, traditional marketing, and direct mail
  • B2B & B2C Marketing
  • B2B marketing as a way to create account-based marketing, lead generation, and content marketing
  • B2C marketing as a way to create customer experience, social media, and digital marketing

  • Evolution of Digital Marketing
  • The rise of search engines like Google and Yahoo!
  • The emergence of social media platforms like Facebook and Twitter
  • The growth of mobile devices and apps
  • The rise of content marketing and influencer marketing
  • The rise of automation and artificial intelligence
  • The shift towards omnichannel marketing

  • Key Concepts in Digital Marketing
  • Customer experience: Creating a positive, consistent experience across all channels and touchpoints
  • Customer journey: Understanding the path a customer takes from awareness to purchase
  • Conversion rate: Measuring the percentage of visitors who take a desired action, such as making a purchase or filling out a form
  • Personalization: Tailoring the content and messages to the individual customer
  • Data-driven marketing: Using data to inform marketing decisions and optimize campaigns

  • Building a comprehensive digital marketing strategy
  • Defining the target audience and their needs
  • Creating a buyer persona to understand the customer journey
  • Identifying the right channels to reach the target audience
  • Setting SMART goals and KPIs to track performance
  • Creating a content strategy to attract and convert customers
  • Creating a budget and timeline for the strategy

Requirements

  • A personal computer
  • An internet connection
  • Google Analytics account
  • Google ads account
  • A social media management tool
  • A graphic design tool like Canva

Description

This is all about using the internet and digital technologies to promote products or services. It involves a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. It also involves analyzing and tracking the results of your campaigns, so you can make data-driven decisions about what's working and what's not.

To be successful at digital marketing, you need to understand how the internet works and how people use it.

Who this course is for:

This course can be a great fit for a wide range of people. It's perfect for those who are new to the field and want to learn the basics, as well as experienced marketers who want to brush up on their skills. It's also a good option for entrepreneurs and small business owners who want to market their products or services online. Anyone who wants to improve their digital presence and boost their online reach can benefit from a digital marketing course.