LinkedIn and Google Ads Mastery

All levels
3 sections
18 topics
Duration: 6 weeks

N40000

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What you'll learn

This course will teach you:

  • how to use these two powerful platforms to reach and engage with your target audience.
  • how to create and optimize ads on LinkedIn and Google Ads.
  • how to measure and analyze the performance of your campaigns.
  • about the differences between LinkedIn and Google Ads.
  • how to choose the right platform for your business.

Course content

  • Setting up a LinkedIn or Google Ads account.
  • Creating a company page on LinkedIn.
  • Setting up a LinkedIn Ads account.
  • Adding payment information and billing.
  • Setting up conversion tracking.
  • Linking your LinkedIn account to your website.

  • Creating your target audience for LinkedIn or Google Ads.
  • Creating a LinkedIn audience based on demographics.
  • Creating a LinkedIn audience based on job titles and companies.
  • Using LinkedIn's interest-based targeting.
  • Using LinkedIn groups and events to target your audience.
  • Creating a lookalike audience on LinkedIn.

  • Writing compelling ad copy for LinkedIn or Google Ads.
  • Writing compelling ad headlines.
  • Using a clear call-to-action (CTA).
  • Keeping your ad copy concise and to-the-point.
  • Using LinkedIn's character limits wisely.
  • Using keywords in your ad copy.

Requirements

You’ll need a computer or mobile device with internet access. You'll also need a LinkedIn account and a Google Ads account. In addition, you'll need a credit card or other form of payment to run ads on these platforms. And while not required, it's helpful to have some knowledge of digital marketing and how to use social media platforms.

Description

This course will teach you the ins and outs of advertising on these two platforms. You'll learn how to set up and manage campaigns, how to target your audience, how to optimize your ads for maximum ROI, and how to measure and analyze your results. The course will also cover specific features of LinkedIn and Google Ads, such as audience targeting, campaign types, and bidding strategies.

Who this course is for:

This course is designed for anyone who wants to learn how to run effective advertising campaigns on LinkedIn and Google Ads. This includes small business owners, marketing professionals, sales professionals, and anyone else who wants to reach and engage with potential customers on these platforms. It's also a great option for people who want to start a career in digital marketing or expand their current marketing skillset.