Email Marketing for Beginners

Beginner
6 sections
51 topics
Duration: 6 weeks

N65000

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What you'll learn

This course will equip you with the essential knowledge and skills to build effective email marketing campaigns, reach your target audience, and drive results.

Course content

  • Understanding the power of email marketing
  • Benefits of email marketing compared to other marketing channels
  • Different types of email marketing campaigns (e.g., welcome series, promotional emails, newsletters)
  • Building your email list
  • Opt-in strategies and legal considerations (e.g., GDPR, CAN-SPAM)
  • Growing your list through various channels (e.g., website forms, lead magnets)
  • Choosing an email marketing platform
  • Exploring popular email marketing service providers (e.g., Mailchimp, Constant Contact)
  • Understanding key features and functionalities of different platforms

  • The psychology of email marketing
  • Understanding audience expectations and preferences
  • Writing engaging subject lines that drive opens
  • Optimizing email preheader text for impact
  • Content creation best practices
  • Structuring emails for readability and mobile responsiveness
  • Utilizing visuals, calls to action (CTAs), and storytelling techniques
  • Ensuring accessibility and maintaining brand consistency
  • Email copywriting tips
  • Writing clear, concise, and persuasive email copy
  • A/B testing different subject lines and content variations

  • Planning and scheduling email campaigns
  • Setting campaign goals and objectives
  • Understanding email segmentation and personalization strategies
  • Creating and scheduling email sequences and workflows
  • Designing professional emails
  • Utilizing email templates and drag-and-drop builders
  • Ensuring responsiveness across different devices
  • Optimizing email design for optimal deliverability

  • Key performance indicators (KPIs) for email marketing
  • Tracking metrics like open rates, click-through rates, and conversion rates
  • Interpreting data and identifying areas for improvement
  • Reporting and analytics tools:
  • Utilizing built-in analytics dashboards of email marketing platforms
  • Understanding industry benchmarks and best practices
  • A/B testing and email optimization:
  • Testing different subject lines, content variations, and design elements
  • Continuously improving campaign performance based on data insights

  • Compliance and legal considerations:
  • Understanding anti-spam regulations (e.g., CAN-SPAM) and best practices
  • Ensuring data privacy and security for your subscribers
  • Building long-term relationships with your audience:
  • Content strategy for engaging your subscribers
  • Automation and nurturing workflows for customer retention
  • Integrating email marketing with other marketing channels

  • Personalization and segmentation strategies:
  • Leveraging subscriber data to create targeted email campaigns
  • Utilizing dynamic content and triggered emails for personalized experiences
  • Email marketing for e-commerce:
  • Abandoned cart recovery campaigns, product recommendations, and promotional offers
  • Marketing automation and workflows:
  • Automating repetitive tasks and creating personalized customer journeys

Requirements


Description

This course will equip you with the essential knowledge and skills to build effective email marketing campaigns, reach your target audience, and drive results.

Who this course is for: